Seductive and oriental, Lattafa Washwashah scented oil is full of mystery and secrets. Become a femme fatale and immediately enchant everyone around you.

oriental scent

fruity aroma

floral scent

Authentically capturing the essence of the glorious heritage of Arab culture in its oriental fragrances, Lattafa, Dubai's leading perfume brand, brings the world of sophisticated and captivating fragrances native to the UAE to people in more than 60 countries around the world.

The concept of perfumes that would resonate with the luxury and elegance of Arab culture was created in 1980 by Sheikh Shahid Ahmad together with Shoaib Iqbal. The name of your brand Lattafa is inspired by the Arabic words “Latif”, which means “kindness”, and “Lateefa”, which means “pleasant”. The two co-founders had a vision to create high-quality, luxurious fragrances for local customers in the Middle East. However, the small business quickly became a renowned company with exports around the world, and three generations of the Sheikh family were involved in developing and expanding the portfolio over time.

Treat yourself to Arabic luxury and try Lattafa perfumes. Fragrances developed under this brand express personality, create lasting impressions and evoke positive emotions. Unisex eaux de parfum help express the personality of women and men: Lattafa Ana Abiyedh Rouge with its aromatic character, Lattafa Badee Al Oud Oud For Glory with its spicy aroma or Lattafa Oud Mood with its spicy and leather. Lattafa Raghba For Man men's eau de parfum provides its user with a fresher citrus variation, while a touch of sensuality will be brought to women and men by Lattafa Velvet Oud.